Term Feasibility Study Development/Implementation
Code TP-6600.2000
Definition Programs that help nonprofit organizations, small businesses and other groups plan and conduct an objective study which examines the feasibility of a particular course of action, (e.g., launching a fundraising campaign, merging with another organization or implementing a new project) by testing the assumptions on which the original plan is based and determining whether success is likely. A well-designed feasibility study should reveal real and perceived strengths and weaknesses, perceptions of the organization in the community at large, effective leaders for the effort, optimum timing, alternative approaches, allies and opponents and potential donors (if a fundraising project) or other sources of support. The study should result in a written report that includes the study findings and recommendations, and a project plan, timetable, and budget.
Created 9/17/03
Changed 8/1/07
Use References
See Also References Fundraising and Resource Development Support (TP-2300)
External Classification Terms Nonprofit Management (NTE S50)
Organizational Development & Training (NPC S04)
Other Government/Economic Services (AIRS OT-600)
Other Government/Economic Services (CAN OT-600)
Program Development (UW 8.2.02.06)
Related Concepts
Facet Service
Comments
Bibliographic References “What is a Fundraising Feasibility Study and Is It Worth It?”, by P. Burke Keegan, Board Café, August 31, 2001, http://www.boardcafe.org/bc2001_08.html

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