Term Communications Plan Development
Code TP-6700.1400
Definition Programs that help nonprofit organizations, small businesses and other groups develop a communications plan which defines and allows them to deliver clear, consistent messages to a wide variety of audiences including board members, professional colleagues, potential partners, potential donors and the community at large. Important elements of a communication plan include a definition of the audiences the organization is trying to reach, three to five key messages which will formulate the core of all communications activities, clear and simple communications goals (i.e., why they are communicating), communication strategies for each goal, communication tools (e.g., print materials, websites, and activities such as media relations, events and speaking engagements), and a realistic assessment of obstacles. Other activities include assignment of staff/board roles and responsibilities, completion of a competitive analysis of organizations vying for the attention of identified target audiences, production of an image and style guide, identification of recommendations for training, and development of evaluation measures to chart the effectiveness of communication efforts.
Created 9/17/03
Changed 4/27/10
Use References
See Also References Business Plan Development (TP-6600.1000)
Internal Communications Development/Enhancement (TP-6600.3300)
Marketing Plan Development (TP-5000.5200)
Media Plan Development (TP-6700.5200-400)
External Classification Terms Nonprofit Management (NTE S50)
Organizational Development & Training (NPC S04)
Other Government/Economic Services (AIRS OT-600)
Other Government/Economic Services (CAN OT-600)
Public Education and Awareness Augmentation (UW 8.2.03.09)
Related Concepts
Facet Service
Comments
Bibliographic References “How Do I Create a Communications Plan”, By Betsey Russell, President of WordOne, LLC, Georgia Center for Nonprofits, FAQs, Marketing, http://www.gcn.org/ NOTE: this document is no longer available.

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